What are our brand guidelines
Principles
Simple
Help navigate complexity and remove friction
Modern
Has a look and feel ahead
of the present days
Memorable
A brand that stays and earns trust
Name
“Resend” is the brand name and always spelled with a capital “R”.
It is a single word and should not be spelled as ”ReSend”, "resend", or any other variation.
Symbol
In July 2025, we unveiled a new visual identity, including a redesigned symbol that replaces the untreated "R" we used before.
The symbol expresses three ideas in a single stroke:
- Friction-free: a smooth, uninterrupted path that mirrors the experience of using Resend
- Speed: a dynamic form that suggests movement and progress
- Intention: a mark inspired by the act of sending
The wordmark combines the symbol with carefully designed letterforms, replacing the traditional "R".
Typeface
Here's an overview of the typefaces used in the Resend brand:
- Display: ABC Favorit by Dinamo
- Product: Inter by Rasmus Andersson
- Editorial: Domaine Display by Klim Type Foundry
Colors
Resend is dark mode first. We launched with a pure black & white palette, and expanded it with gradients and gray tones inspired by physical materials:
- Eggshell expands on the "White" color
- Iron expands on the "Black" color
- Stone and Zinc are new additions to the palette
Assets
You can download the assets at resend.com/brand